Who We Are

About ADITI – Strategic Defence & Geopolitical Analysis Platform

ADITI is a forward-thinking strategic publication dedicated to analysing the logic behind military decision-making, rather than simply reporting defence events. We aim to reshape how India engages with defence, geopolitics, and national security discourse by offering deep, multidimensional insights. In a landscape where many platforms simplify complex realities, ADITI stands apart by encouraging critical thinking, intellectual rigour, and strategic reflection.

Perspective

ADITI creates space for non-linear thinking. Unlike traditional platforms, we go beyond simplified narratives and explore deeper strategic questions. We analyse how military capabilities, decision-making, and jointness evolve over time. Every strategy produces unintended outcomes—understanding them is critical.

Why us

Our Mission

As an independent initiative, ADITI is committed to producing multidimensional analyses of strategic, operational, and tactical realities. It focuses on identifying paradoxes, questioning established assumptions, and uncovering deeper patterns in military thinking.

Our mission is to redefine how defence and geopolitical issues are understood by connecting theory with real-world outcomes—ensuring that every analysis contributes to a more informed, reflective, and strategically aware audience.

Our Vision

ADITI envisions becoming India’s foremost intellectual and analytical platform dedicated to shaping discourse in defence and geopolitics. It seeks to go beyond surface-level reporting by offering structured, deeply researched perspectives that inform both policy and academic debates.

In an era of rapid geopolitical shifts, ADITI aims to build a space where clarity replaces noise, and insight replaces repetition—helping readers understand not just what is happening, but why it matters in the broader strategic landscape.

People

People over profit

At PixelPier, we place people first, not profits. We prioritize our employees, customers, and community by delivering top-quality products and services, maintaining transparency, and promptly addressing customer feedback. We understand the importance of businesses for economic growth but never at the expense of people’s well-being

Open positions
Awards and recognition

We have passion in what we do and we let it speak for itself

2023 CSS Design Awards – Website of the Day

2023 CSS Design Awards – Innovation

2023 CSS Design Awards – Website of the Day

2023 Awwwards – Website of the Day

2023 Awwwards – Innovation

2023 Awwwards – Website of the Day

2023 Motion Awards – Website of the Day

2023 Motion Awards – Innovation

2023 Motion Awards – Website of the Day

Our services

The integration delivers results at every touchpoint

We dive deep into our clients’ needs, delivering consumer insights that resonate with evolving culture and crafting data-driven marketing plans and cohesive narratives, often preempting their requests.

DRAG

Meet our
people

We are a diverse team of domain experts and problem solvers.

Meet our
people

We are a diverse team of domain experts and problem solvers.

Caitlin Kelly

Caitlin Kelly + Founder

Caitlin leads our strategy, creative, and technology teams. With over 15 years of experience building and scaling platforms across industries, she brings unparalleled domain expertise and a vision for the future.

Neel Shah

Neel Shah + Founder

Neel leads our strategy, creative, and technology teams. He founded his first software company in high school and sold it in 2001 during college. For 15 years, Neel worked in investment management, where he built and scaled companies and platforms across industries. He has advised and invested in the seed rounds of several tech companies, including Compass.

Drew Smith

Drew Smith + Partner

Drew specializes in field operations and product integration. His background in geospatial engineering ensures our hardware meets the rigorous demands of real-world surveying.